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Internet Marketing

  • The Value of Setting Business Goals

    “You can’t get where you want to go if you don’t really know where you’re going.” We’ve all heard this before, right? Goals are important to every business owner and manager because they provide a road map as well as momentum and motivation for the entire team. Whether financial, production, innovative, personal achievements or growth goals each has meaning and […]
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  • Studying Demographics Really Works

    With permission I am re-posting a blog that one of my colleagues wrote. (Thank you Heather McNeill for your insights) The information is profound and applies across many industries. I would ask that you ponder the content and integrate the results into your own marketing practices. “Years ago when I first started in public relations and grass roots organizing I […]
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  • Facebook Updates Business Search

    Today Facebook announced a new search feature that should help locate business pages.  The new search is called “Graph Search” has a limited beta release, so it’s hard to say exactly who will get it and be using it while in the Beta phase.   The search feature is supposed to prioritize the search results of places, pages, and things by how […]
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  • Invest in Knowing & Locating Your Customers

    Knowing your ideal market and price point are important in all types of sales. Knowing where to invest your effort to reach your most likely consumer is an important part of integrated marketing. There are several resources available to document income levels, hobbies, political affiliations, and other consumer spending information. Most recent census information is one way to zoom into […]
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  • Marketing Sucks

    It is time to simply state that traditional marketing sucks! This video explains about the philosophy behind this statement. Business has changed and we as marketers need to face the fact that the way marketing was done in the past just doesn’t work anymore. Advertising that tries to manipulate people into buying or selling a product that can’t be backed up by […]
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