In marketing, one of the most important things you can do with any one piece is to shift someone’s emotional state. Connecting your name and company with that shift, creates powerful messages. There are several different approaches to this, but perhaps our very favorite is to inspire. If you can deliver inspiration in the world today, […]
Knowing your ideal market and price point are important in all types of sales. Knowing where to invest your effort to reach your most likely consumer is an important part of integrated marketing. There are several resources available to document income levels, hobbies, political affiliations, and other consumer spending information. Most recent census information is […]
Or Should it be Public Relations Emergency? Don’t forget how important it is to communicate when your business is experiencing an emergency. When we say emergency we’re meaning the true nature of it like Fire, Crime, or a Storm. The rule still applies as it did in childhood –don’t cry wolf. Do not leave […]
Make It Happen marketing is excited to announce we’re getting moved into our new office at the Million Air Medford building near the airport. It will probably be another week or so of moving files and computers, so please be patient with us during this busy week while we get ready for a whole new […]
We’ve had the privilege of working with many family businesses. As a valuable outsource we work very closely with the business owners and management team and from time to time we find disharmony is affecting the culture of the entire company. Secrets are never hidden more deeply than they are in a family, and so […]
Is now a good time to start a business? On January 2, Matt Lauer of the NBC Today Show interviewed some giants of the business world about starting and doing business in 2013: Warren Buffet, Tony Robbins, Julian Castro, and Sara Blakley. Their outlook for 2013 is optimistic despite the lingering recession. It’s heartening to […]
Have you figured out what a QR Code is yet? Quick Reader (QR) Codes are a new amazing bar scan type graphic, much like the bar codes you see on products at the grocery store, these are individually made for your business and even for individual segments of your business. The QR Code will become an integral part of […]
“The first rule of any game is to know you’re in one.” Sandy Lerner, Founder of Cisco Systems According to the movie, “Something Ventured,” 45% of founders receiving venture capital will be replaced within 18 months. Before you head down the path of venture capital or angel investment, be very clear on the potential risks […]
In our second commentary on the movie Something Ventured about venture capitalists and entrepreneurs, we’re going to focus on the viewpoint the venture capitalists have about entrepreneurs. At 57 minutes into the movie starts the chapter “The Living Dead.” “If you make 10 deals, if you do it well, some will succeed, some are going […]
Venture Capital and Angel Investment are becoming quite the buzz words even in small towns and small businesses. In a world where business credit and financing from banks has been very hard to get for a number of years, more and more entrepreneurs are asking wealthy investors for the capital they need. To be successful […]