In marketing, one of the most important things you can do with any one piece is to shift someone’s emotional state. Connecting your name and company with that shift, creates powerful messages.
There are several different approaches to this, but perhaps our very favorite is to inspire. If you can deliver inspiration in the world today, it’s something people are seeking. Think about how you can deliver inspiration.
Recently the Oregon Business Travelers Association released this video through their Facebook Page. We found it inspiring, and bet you will also.