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Archive for January, 2013

  • Facebook Updates Business Search

    Today Facebook announced a new search feature that should help locate business pages.  The new search is called “Graph Search” has a limited beta release, so it’s hard to say exactly who will get it and be using it while in the Beta phase.   The search feature is supposed to prioritize the search results of places, pages, and things by how […]
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  • Non-profit Conferences in January to Improve Fundraising & Messaging

    We work with a number of non-profits to help them increase membership, fund raise, create educational materials, manage public relations and social media outreach.  Non-profits rely on strong messaging to build support for a cause and for fundraising. Here’s several great NW opportunities to interact with other non-profits and improve your skills toward better fundraising and outreach. Conferences & Seminars Investing […]
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  • Be Inspired! Be Inspiring!

    In marketing, one of the most important things you can do with any one piece is to shift someone’s emotional state.  Connecting your name and company with that shift, creates powerful messages. There are several different approaches to this, but perhaps our very favorite is to inspire.   If you can deliver inspiration in the world today, it’s something people are seeking. […]
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  • Invest in Knowing & Locating Your Customers

    Knowing your ideal market and price point are important in all types of sales. Knowing where to invest your effort to reach your most likely consumer is an important part of integrated marketing. There are several resources available to document income levels, hobbies, political affiliations, and other consumer spending information. Most recent census information is one way to zoom into […]
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  • Emergency Public Relations!

    Or Should it be Public Relations Emergency? Don’t forget how important it is to communicate when your business is experiencing an emergency. When we say emergency we’re meaning the true nature of it like Fire, Crime, or a Storm.   The rule still applies as it did in childhood –don’t cry wolf. Do not leave all the information up to […]
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  • We’ve Moved!

    Make It Happen marketing is excited to announce we’re getting moved into our new office at the Million Air Medford building near the airport. It will probably be another week or so of moving files and computers, so please be patient with us during this busy week while we get ready for a whole new era of Make It Happen […]
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  • Family Business NOT Just A Family Affair

    We’ve had the privilege of working with many family businesses. As a valuable outsource we work very closely with the business owners and management team and from time to time we find disharmony is affecting the culture of the entire company. Secrets are never hidden more deeply than they are in a family, and so family business dysfunction is often […]
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  • Optimistic About America for 2013

    Is now a good time to start a business? On January 2, Matt Lauer of the NBC Today Show interviewed some giants of the business world about starting and doing business in 2013: Warren Buffet, Tony Robbins, Julian Castro, and Sara Blakley. Their outlook for 2013 is optimistic despite the lingering recession. It’s heartening to hear. Listen in, for an […]
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  • 3 Easy Steps to QR Codes

    Have you figured out what a QR Code is yet? Quick Reader (QR) Codes are a new amazing bar scan type graphic, much like the bar codes you see on products at the grocery store, these are individually made for your business and even for individual segments of your business. The QR Code will become an integral part of your business in the next […]
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  • It’s a Game

    “The first rule of any game is to know you’re in one.” Sandy Lerner, Founder of Cisco Systems According to the movie, “Something Ventured,” 45% of founders receiving venture capital will be replaced within 18 months. Before you head down the path of venture capital or angel investment, be very clear on the potential risks you’re taking. The heartbreaking story […]
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